TRUE LOVE {Brides & Wedding Shoes}

As a wedding planner, I am privy to the many fine details that sum up to making a bride happy.  Each detail has its weight of importance, but none really measure up to the importance of “the wedding shoes.” Without the perfect shoes, there is no wedding. Brides have gone to great lengths to find the perfect pair that truly identifies who she is and quite honestly set the mood for the big day.

First there was Cinderella, and then there was Carrie Bradshaw.  Long before spiked heels with exotic names (Louboutin anyone?) became objects of desire, chicks have been shoe crazy.  But recently in the ever-declining economy we got proof of the madness. While sales in most things have dropped dramatically, shoe sales have gone up in comparison to the same period last year.

la wedding planner

la wedding planner

Turns out that science has the proof that buying a pair of shoes has always had a serious mood boosting when you try on any kind of apparel and especially when you purchase a new pair of shoes. The neurotransmitter dopamine is released providing a feel-good-high similar to taking drugs explains Martin Lindstrom, branding expert for Fortune 100 companies and author of Buyology: Truth and Lies About Why We Buy.

I know of many brides spend countless hours online looking for that perfect shoe until they know the shoe styles by name on each individual website. There is nothing I can say that will change that. What is important is that at the end of the day when they do find the perfect one they live happily ever after.

la wedding planners

la wedding planners

la wedding planner

Stay Fabulous. Be Inspired.



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